Motivated Seller Leads
Outranking , , and in and beyond.
High-intent search leads, seven days a week, on infrastructure you own.
Impression share and top of page rate, Milwaukee/GB
High-intent search leads, seven days a week, on infrastructure you own.
Impression share and top of page rate, Milwaukee/GB
The ads convert because we know what motivates distressed sellers.
Break free from averages.
You can find these same numbers on a lot of websites, including our competitors. These numbers are fine, for most people and agencies.
Industry Benchmarks
Click-to-conversion rate, motivated seller Google Ads campaigns
Average motivated seller PPC
8 - 12%
Fully optimized campaigns
15%+
Source: Published industry benchmarks for motivated seller PPC campaigns.
We figured out how the algorithm works right now, in May 2026. We will keep figuring it out, every time it changes. We only want to work with people who want to be number 1 in their market.
Here is how this client is trending.
A satisfied client's search campaign.
As we gather new data through continual monitoring, re-indexing, keyword optimization, negative keyword curation, quality score management, bid adjustments, ad variant testing, and landing page refinement, we keep you trending in the right direction as long as you're with us.
Not because the benchmarks are wrong. We set our own standards. Ours is double what other agencies call "fully optimized."
Somewhere in your market right now, a homeowner is typing "sell my house fast" into Google. She's tired. She's behind. She needs this done quickly. In about four seconds, she's going to click on someone's ad.
Will you show up first? Will your ad make her want to click you? Is your website optimized for conversions? Is there anything in your funnel that will speak to her, personally?
Get all of that right and she'll type her situation right into the form.
Our clients have her deciding to fill out the form the second she clicks the ad. 47% of the time this month, as we continue to optimize this account. We get you the conversation. From there, it's up to you.
Holding the top spot above national franchises with years of history in this market.
What we're hearing
Is the money you're spending on clicks turning into sellers in your inbox? When your campaign is built right, you'll convert roughly 1 out of every 4 clicks. The other 3 are recoverable too, but that's a bigger conversation.
Impression share is how often your ad shows up when someone searches. You earn it with relevance, ad quality, and conversion-friendly architecture.
Top of page rate is where your ad shows up when Google decides to show it. Top of page means trust. Below the fold means invisible.
Bigger ads get more clicks. We use every tool Google offers to give you this look. Sitelinks, call buttons, image extensions, structured snippets. The ad below uses every asset available. More screen real estate, more clicks, more conversations.
Google rates every keyword in your account from 1 to 10. That number contributes to whether your ad shows, where it shows, and what you pay per click.
36% of all Google Ads keywords sit at 5 or below. We move yours fast.
Get all five right and you compound. The higher your conversion rate, the more often Google serves you on that keyword. It all works together. When you're locked in, lead flow grows, lead quality goes up, cost per lead drops. One leak and you're not getting all you're paying for.
The Images Sellers Click On
She's leaning on the post like the sale is holding her up. Distressed sellers recognize themselves before they read a word. The custom sign carries the brand without naming it.
She's walking toward trees, a horizon, calm. The image suggests the sale is the door out of the situation behind her. Sellers click on what they want to feel.
A Wisconsin operator was paying up to $450 per lead from third-party vendors in the Eastern Wisconsin market. Vendor leads ran as high as $1,000 each. 80% of his leads from one vendor never answered the phone. The ones who did denied filling out a form. He was closing every real seller who showed up. The vendors just couldn't produce enough volume to hit his budget.
The campaign launched December 5, 2025. Within weeks, the system started outperforming the vendors on every metric. By March, the operator held #1 impression share in his market, ahead of national franchises with years of history in the space. Conversion rate holds 22.54% all-time, 30.95% over the last 30 days, and 47.62% over the last 14 days, against published benchmarks of 15%+ for a "fully optimized" motivated seller PPC campaign.
Today, the operator is at $88.16 per lead blended across all campaigns over the most recent 14-day window. Milwaukee Metro search leads are running at $152 per lead in the same period. Per Zillow, Milwaukee ranks among the top 10 hottest US housing markets, which puts it among the highest CPL markets for motivated seller leads. He used to pay $450 for the same caliber of lead. He owns the campaign, the website, the data, and the brand.
One Full Stack client per market. Two companies can't be #1.
A discovery call to understand your operation, your market, and what you're working with right now. With your screen share, we walk your account live, identify every leak draining your budget, and document what we find. You get a written diagnosis of what's broken, what's possible, and a custom proposal mapped to your goals.
Your headlines, descriptions, callouts, sitelinks, and more written with the style that has helped clients burst through the ceiling of what they thought possible when they started. 300+ negative keywords curated to your market. A custom landing page built from scratch for your brand on enterprise edge-level hosting for speed, not another Carrot template every investor in your market is using. You own the code, the domain, the data, and the campaign.
Once it's live, we don't set it and forget it. Weekly negative keyword curation against your live search terms. Bid adjustments as the data comes in. Quality scores monitored and improved. New ad variants tested against existing performers. Landing page refinement. Monthly reports show what changed and why. The system gets cheaper every month because we are actively managing it. We stack continuous improvements on top of one another as your campaign matures.
You walk away with a clear picture of what your campaign looks like after we build it. No charge for the call. No commitment after it.
We'll be in touch within 24 hours.
Jay Holland. The operator who built the system. You talk to me, not a sales rep handing you off to a junior. When you have a question, you call me directly. When something needs to change in the campaign, I make the change.
Most agencies are running 2019 playbooks against a 2026 algorithm. The campaigns leak budget by design. The system on this site was built fresh, by an operator who's had 1,000+ conversations with motivated sellers and 126 distressed property acquisitions. The copy comes from the seller side of the table. That's why it converts.
Anywhere in the US we don't have a Full Stack client.
No 12-month lock-ins. We work in defined phases tied to scope. Audit, build, optimize. You can stop after any phase. We earn the next phase by delivering on the current one.
Yes. You own the account, the campaigns, the conversion history, and the data. Always. We get manager-level access to operate it. If we ever part ways, you walk with everything intact. No transfer fees, no holding your account hostage, no resetting your quality scores.
Pay-per-lead vendors sell you leads from campaigns they own. You rent. We build the campaign, the website, and the conversion architecture for your brand. You own the pipeline. Every lead is yours, every return visit is yours, every dollar of equity in the brand is yours. Pay-per-lead is a subscription. What we build is an asset.
Quality score, impression share, and top of page rate are inputs the agency controls. Speed to lead, closing skill, and market knowledge are inputs you control. When both sides execute, the math produces more leads for less money.
Day one, your campaign is structurally better than it was. First signals in days. Google's algorithm needs a short window to learn from a properly structured campaign. Typically 7 to 14 days. That's when the build starts paying off.
Depends on your market and your goals. The discovery call gives me what I need to scope it. After that, you get a custom proposal, fully optimized for your market, your volume targets, and your timeline. No surprise fees. No retainer that creeps up over time. You see the full scope and the full investment before you commit.
People who want to sell their house quickly type something like "sell my house fast" into Google. Your ad shows up in the search results. If your ad and your website are built right, they click and fill out a form. You call them. You make offers. You close deals. The whole thing happens because they came to you, not because you found them.
These are the best possible leads because they're in a situation that's pushing them to move quickly and they're actively searching for a fast sale. They already know they'll have to take a discount. You don't have to send 1,000 mailers or make 1,000 cold calls to find them. They're already looking for you.
Lead vendors use a mix of different sources to generate leads, including Facebook forms, skip-traced contact databases, and partner sites. Their goal is often volume over quality. They need a lot of leads to sell to a lot of investors.
When you run your own ads, you cut out the middle man. The seller sees your ad, lands on your website, and learns about you while they're waiting for you to call. By the time you call, they already know who you are.
Client was previously paying $450 per lead for high-motivation search leads in this ultra-competitive market.
Names redacted.