Motivated Seller Leads: We Get the Best at the Lowest Price

Your campaign deserves to be at the top of the charts. Your ROAS deserves to be where it should have been all along. That's why I built this.

Jay Holland, Founder

A Different Kind of Marketer

The stack nobody else has.

Six and a half years in real estate. 126 distressed property deals closed. One of my properties was featured on A&E's Zombie House Flipping. Then I spent two years as the number one salesperson at a San Francisco tech company, personally bringing in over 1,500 customers and contributing directly to their growth from tens of thousands to over 100,000.

I came back to real estate and saw an industry still running 2019 playbooks. Vendor leads at $300+. Templated sites converting at 2014 rates. Investors paying premium prices for recycled traffic that doesn't pick up the phone.

December 5, 2025 was the campaign birthday. By February, everything had clicked. The system gets cheaper to run every month. Your reach grows at the same time. Your ROAS climbs while competitors are still bidding harder just to keep up.

That's what's on the table for every operator we work with.

Why Search

The highest-intent lead in real estate.

A motivated seller who searches "sell my house" on Google is doing something every other lead source can't replicate. They started the conversation. They came looking for a solution. By the time they hit your site, they've already self-qualified as ready to sell.

01

They self-qualified before you spent a dollar.

By searching specific terms, the seller sorted themselves into "ready to sell" before they ever saw your ad. Vendor leads, skip-traced contacts, and cold lists skip this step entirely.

02

They came back. Multiple times.

A search lead reads your site, leaves, comes back days later, fills out the form. By the time they're in your CRM, they've already pre-sold themselves on your story.

03

They answer the phone.

Vendor leads ghost. Cold lists deny filling out the form. Search leads expect your call because they initiated the conversation. The difference shows up in your appointment rate and your close rate.

Search leads aren't just cheaper. They're a different product entirely.

The Receipts

The story in screenshots.

Top of the charts in your market is where the math starts working for you instead of against you. Your cost per lead drops every month. Your reach grows at the same time. Your ROAS climbs while your competitors are still bidding harder just to keep up. The results from our first market, building every day. Your numbers will vary based on market and starting position.

Feb 17 - Mar 31

The rebuild kicks in. Climbing past every regional competitor.

Auction insights Feb 17 to Mar 31 showing rebuild gaining ground

March 1 - 31

Top of the chart. Above 30% impression share, leading the field.

April Double-Down. Day One.

80% impression share. Above We Buy Ugly Houses on a fraction of the budget.

80% impression share laptop screenshot, day one of April double-down

Last 7 Days

13 conversions. The system compounds.

Yesterday

5 conversions. One day. The trajectory holds.

Case Study · Our First Client

sellmyhousewisconsin.com

A Wisconsin operator was paying up to $400 per lead from third-party vendors. 80% of those leads never answered the phone. The ones who did denied filling out a form. They were closing every real seller, but the vendors couldn't produce enough volume to hit the budget. The math wasn't working.

The Setup

I negotiated $3K/month in vendor savings, aided by the 3-year relationship the company had with the vendor. That savings funded the PPC build the operator had been wanting for years. I built the website to do real work: a two-step form that asks for the address first, the commitment, before asking for anything else. Original copy. SEO and AEO optimized from the foundation up. Most templated investor sites front-load multi-field forms that read like a job interview. Sellers bounce. Ours doesn't ask for everything at once.

The Cold Start

We were running PPC on a $100/day budget while the vendor contracts were essentially uncapped on spend, if they could have produced the leads. Three leads in one day on $100 was the moment the math flipped. That uncapped vendor money was buying recycled inventory. The capped Google budget was producing the real thing. We're here to help you skip this part and go straight to the dollars.

Tuesday, February 17

I had a few quiet days. I needed this to work. We'd shut off one vendor and the other couldn't seem to produce leads that week. I read everything. Studied every expert post. Then it clicked, and it had nothing to do with the research I'd been doing. I stopped thinking like a marketer and started thinking about every motivated seller conversation I'd ever had. What they wanted. What made them trust someone enough to fill out a form. I jumped out of bed. It felt like a scene from a movie. I rewrote 40% of the keywords, headlines, descriptions, callouts, and structured snippets that day. I had cracked the code.

The Breakthrough

The leads started rolling in. We climbed to the top of the auction insights, above competitors with budgets 20x ours. Google started serving up Sell My House Wisconsin to motivated sellers across the state. In April I doubled down and applied the changes to the entire campaign. Day one: 80% impression share.

Today

The operator gets high-intent search leads seven days a week, at a fraction of the vendor cost. Same business, multiplied output, infrastructure he owns. Every dollar spent now builds equity in his brand instead of someone else's lead inventory.

What Changes Going Forward

SMHW lives on GoDaddy because that's where I built it under deadline pressure. Every site we build now lives on enterprise-grade edge infrastructure. Faster page loads, better quality scores, lower CPC. The infrastructure compounds the system. You inherit the upgrades from day one.

Why It Worked

Six and a half years closing distressed deals taught me how motivated sellers think. Then I spent two years as the number one salesperson at a San Francisco tech company, personally bringing in over 1,500 customers and contributing directly to their growth from tens of thousands to over 100,000. The marketing degree I'd been carrying around since college finally had a use case. Once I got my own dashboard in front of me, knowing what was possible from being inside an elite operation, there was no scenario where I wasn't going to find a way to make this work.

How It Works

Three stages. Built around what fits.

A lot of investors run their sites on Carrot or similar templated platforms. There's real value there. Fast to launch, decent SEO foundations, lead capture that works, and a community of investors using the same playbook.

But that last part is the catch. Drive a motivated seller to a templated site and they've already seen the same layout, same hero image, same copy structure on three other investor sites in their market. The trust you're trying to build is split across everyone running the template. Custom sites pull motivated sellers toward one operator. Yours.

01

The Audit

We pull your data and find the leaks.

Auction insights. Search terms report. Quality scores. Spend allocation. Conversion paths. We identify exactly where the budget is leaking and exactly where the upside is. You leave with a roadmap whether you engage further or not. Most investors discover their templated site is one of dozens that look identical in their market - and that their campaign is bidding on searches that will never convert.

02

The Build

Custom campaign, custom funnel, owned outright.

Manually-written headlines, descriptions, callouts, structured snippets. 300+ negative keywords from our master list, curated to your market. A two-step conversion-built landing page on enterprise-grade hosting infrastructure. No shared template, no ecosystem lock-in, no subscription. You own the code, the domain, the data, and the campaign. Discovery determines whether you need a campaign rebuild on existing infrastructure or a full funnel from scratch.

03

The Management Package

Weekly curation. Monthly compounding.

Weekly negative keyword curation against your live search terms report. Bid adjustments. Quality score monitoring. New ad variants tested against existing performers. The system gets cheaper every month because someone is actively curating it. Set-and-forget agencies don't do this work. The maintenance package is what keeps the foundation strong as Google's algorithm changes around it.

The REVIVE Method

Six principles. One outcome.

The framework we use to dominate every market we enter. Each principle compounds the next. Skip one and the system breaks.

R

Relevance

The signal Google rewards above all others. Most advertisers miss it entirely.

E

Engagement

The website builds trust before the seller picks up the phone. They come back days later, ready.

V

Visibility

Top of page. Highest impression share. Sellers find you first or they don't find you at all.

I

Intent

Search leads only. The highest-intent leads available. Sellers ready to talk, not browsers.

V

Value

Cost per lead drops every phase. The system compounds. Better quality scores, lower bids.

E

Exclusivity

Every lead is yours. Every return visit goes to your site. You own the pipeline, not a vendor.

Who It's For

Two ways in. One destination.

Where you are right now determines where we start. Same outcome: top of the charts in your market, lower cost per lead, higher ROAS, and a brand asset you own forever.

Currently Paying for Leads

$300+ a lead. Renting traffic. The math is broken.

Pay-per-lead vendors charge a premium for traffic they own. You're renting access to a campaign someone else built. The "motivated" sellers often don't answer the phone, and when they do, many deny filling out a form. We replace the vendor stack with an owned system: a custom Google Ads campaign feeding a custom conversion-built funnel.

Top of the charts in your market on a fraction of the budget. Motivated sellers in your CRM, ready to talk. Stop renting. Start building equity.

Currently Running Google Ads

Ads running, costs not dropping, volume not climbing.

Most investor campaigns are built on outdated playbooks or auto-applied Google recommendations. Either way, the foundation is leaking budget. We audit your account, find every leak, and rebuild the architecture so the algorithm starts working FOR you instead of around you.

ROAS goes up. CPL drops. Your reach grows every month. Motivated sellers in your CRM at a cost that keeps falling.

Frequently Asked

Questions worth answering.

Will I own my Google Ads account and all the data?

Yes. You own the account, the campaigns, the conversion history, and the data. Always. We get manager-level access to operate it. If we ever part ways, you walk with everything intact. No transfer fees, no holding your account hostage, no resetting your quality scores.

Do you require a long-term contract?

No 12-month lock-ins. We work in defined phases tied to scope. Audit, build, optimize. You can stop after any phase. We earn the next phase by delivering on the current one.

Who actually runs my campaigns?

Me. Jay Holland. The investor who built the system. You talk to me, not a sales rep handing you off to a junior. When you have a question, you call me directly. When something needs to change in the campaign, I make the change.

Do you guarantee results?

We don't guarantee, we deliver. We've reverse-engineered how the algorithm works in May 2026, and our entire business model revolves around staying on the bleeding edge of digital marketing. We grow through word of mouth and referrals, which means our incentive is your success, not your contract. You focus on serving the great prospects we send your way.

What's the difference between you and pay-per-lead vendors?

Pay-per-lead vendors sell you leads from campaigns they own. You rent. We build the campaign, the website, and the conversion architecture for your brand. You own the pipeline. Every lead is yours, every return visit is yours, every dollar of equity in the brand is yours. Pay-per-lead is a subscription. What we build is an asset.

How long until I see results?

You'll see things heading in the right direction in the first few days. We have methods to expedite results: triggering recrawls, restructuring the account to skip rebuilds, and other levers most agencies either don't know about or don't bother using.

Motivated Seller Leads:
We Get the Best at the Lowest Price.

The stack nobody else has.

The highest-intent lead in real estate.