Real Estate Marketing · Built By An Operator

Motivated Seller Leads:
We Get the Best at the Lowest Price.

Built in 2026 for the 2026 algorithm.

The premium leads in real estate, at a fraction of vendor cost. Built by an operator who knows what motivated sellers respond to and how to get them to your door.

Get In Touch See the Proof
Lazarus Solutions phoeagle
6.5
Years In Real Estate
126
Deals Closed
#1
Impression Share
2026
Built For The Algorithm

The day I doubled We Buy Ugly Houses on impression share, I knew this was a business, not a side hustle.

Jay Holland, Founder

A Different Kind of Marketer

The stack nobody else has.

Six and a half years in real estate. 126 distressed property deals closed. One of my properties was featured on A&E's Zombie House Flipping. Then I spent the better part of two years at Checkr, a Silicon Valley B2B SaaS company, embedded with their digital marketing team.

I came back to real estate and saw an industry still running 2019 playbooks. Vendor leads at $300+. Carrot sites converting at 2014 rates. Investors paying premium prices for recycled traffic.

December 5, 2025 was the campaign birthday. By February, everything had clicked. I stopped listening to Google's recommendations and started thinking like the seller.

The system compounds. Cost per lead drops every phase. Quality scores rise. The campaign learns. The system isn't measured by yesterday's cost. It's measured by where it's going.

That's what I'm offering operators across real estate now.

The Receipts

The story in screenshots.

The results from our first market. We're even better now. Your numbers will vary based on market and starting position.

Feb 17 - Mar 31
The rebuild kicks in. Climbing past every regional competitor.
Auction insights Feb 17 to Mar 31 showing rebuild gaining ground
March 1 - 31
Top of the chart. Above 30% impression share, leading the field.
March 1-31 auction insights leading the field above 30%
April Double-Down. Day One.
80% impression share. Above We Buy Ugly Houses on a fraction of the budget.
80% impression share laptop screenshot, day one of April double-down
Last 7 Days
13 conversions. The system compounds.
Last 7 days account overview showing 13 conversions
Yesterday
5 conversions. One day. The trajectory holds.
Yesterday account overview showing 5 conversions
Case Study · Our First Client

sellmyhousewisconsin.com

A Wisconsin operator was paying up to $400 per lead from third-party vendors. 80% of those leads never answered the phone. The ones who did denied filling out a form. They were closing every real seller, but the vendors couldn't produce enough volume to hit the budget. The math wasn't working.

The Setup

I'd been their acquisitions manager for years. I negotiated $3K/month in vendor savings on the strength of the relationship. That savings funded the PPC build. The operator had been told for years that PPC was a coastal fantasy. He greenlit it anyway. I built the website on GoDaddy because I had to ship something fast. Two-step form, original copy, conversion-built. It worked.

The Cold Start

It was rough. I refreshed my inbox like a degenerate. Then a few weeks in, three leads in one day on a $100 budget. The vendors would have charged $1,200 to $1,500 for that. The math flipped overnight. Then I made a mistake. I paused for the holidays, came back, accepted Google's recommendations to restart momentum. The campaign died. January was a slog.

Tuesday, February 17

I had a few quiet days because both vendors weren't producing leads. I read everything. Studied every expert post. Nothing clicked. Then I stopped reading marketers and started thinking about every motivated seller conversation I'd ever had. What they wanted. What made them trust someone enough to fill out a form. I jumped out of bed. It felt like a scene from a movie. I rewrote 40% of the keywords, headlines, descriptions, callouts, and structured snippets that day. I had cracked the code.

The Breakthrough

The leads started rolling in. We climbed to the top of the auction insights, above competitors with budgets 20x ours. Google started serving up Sell My House Wisconsin to motivated sellers across the state. In April I doubled down and applied the changes to the entire campaign. Day one: 80% impression share.

Today

The operator gets high-intent search leads seven days a week, at a fraction of the vendor cost. He's going forward with the full third-party clone package in May. That brings his lead cost down further and his lead volume way up. Same business, multiplied output, infrastructure he owns.

What Changes Going Forward

SMHW lives on GoDaddy because that's where I built it under deadline pressure. Every site we build now lives on enterprise-grade edge infrastructure. Faster page loads, better quality scores, lower CPC. The infrastructure compounds the system. You inherit the upgrades from day one.

Why It Worked

Every chapter of the last decade built toward this moment. Six and a half years closing distressed deals taught me how motivated sellers think. Two years at Checkr watching them grow from 38,000 to over 100,000 customers taught me how elite SaaS marketing actually operates. A consulting engagement at a digital marketing agency let me run my own copy through real A/B tests for the first time. By the time I had my own Google Ads dashboard in front of me, something I'd been waiting on since 2022, there was no version of this where I didn't succeed. The 80% impression share day was just the receipt.

How It Works

Three stages. Built around what fits.

A lot of investors run their sites on Carrot or similar templated platforms. There's real value there. Fast to launch, decent SEO foundations, lead capture that works, and a community of investors using the same playbook.

But that last part is the catch. Drive a motivated seller to a templated site and they've already seen the same layout, same hero image, same copy structure on three other investor sites in their market. The trust you're trying to build is split across everyone running the template. Custom sites pull motivated sellers toward one operator. Yours.

01
The Audit

We pull your data and find the leaks.

Auction insights. Search terms report. Quality scores. Spend allocation. Conversion paths. We identify exactly where the budget is leaking and exactly where the upside is. You leave with a roadmap whether you engage further or not. Most investors discover their templated site is one of dozens that look identical in their market - and that their campaign is bidding on searches that will never convert.

02
The Build

Custom campaign, custom funnel, owned outright.

Manually-written headlines, descriptions, callouts, structured snippets. 300+ negative keywords from our master list, curated to your market. A two-step conversion-built landing page on enterprise-grade hosting infrastructure. No shared template, no ecosystem lock-in, no subscription. You own the code, the domain, the data, and the campaign. Discovery determines whether you need a campaign rebuild on existing infrastructure or a full funnel from scratch.

03
The Management Package

Weekly curation. Monthly compounding.

Weekly negative keyword curation against your live search terms report. Bid adjustments. Quality score monitoring. New ad variants tested against existing performers. The system gets cheaper every month because someone is actively curating it. Set-and-forget agencies don't do this work. The maintenance package is what keeps the foundation strong as Google's algorithm changes around it.

Start Here

Book a discovery call.

20 minutes. We pull your auction insights, look at your current setup, and show you exactly where the gaps are. No pitch, no pressure, no obligation. Real data, real conversation.

Let's start with you.

Two quick fields, then one more page.

Almost done.

How do we reach you and what's your business?

Please fill out both fields to continue.

Got it.

We'll be in touch within 24 hours. Talk soon.

The REVIVE Method

Six principles. One outcome.

The framework we use to dominate every market we enter. Each principle compounds the next. Skip one and the system breaks.

R
Relevance

The signal Google rewards above all others. Most advertisers miss it entirely.

E
Engagement

The website builds trust before the seller picks up the phone. They come back days later, ready.

V
Visibility

Top of page. Highest impression share. Sellers find you first or they don't find you at all.

I
Intent

Search leads only. The highest-intent leads available. Sellers ready to talk, not browsers.

V
Value

Cost per lead drops every phase. The system compounds. Better quality scores, lower bids.

E
Exclusivity

Every lead is yours. Every return visit goes to your site. You own the pipeline, not a vendor.

Who It's For

Tested on the hardest leads in real estate. Built for any of them.

Motivated sellers are the most skeptical, most price-sensitive, hardest leads in the entire industry. We built the system here. Once it's proven for investors, it scales to every adjacent vertical in real estate. But right now, we go where it works.

For Investors, Wholesalers & Flippers

Premium motivated seller leads. Built by an operator who's closed 126 deals.

You answer the phone. The seller knows who you are. They've read the website. They show up to the appointment ready to talk price. That's the difference between a lead and a deal. We deliver the lead. You deliver the deal.

Frequently Asked

Questions worth answering.

Will I own my Google Ads account and all the data?
Yes. You own the account, the campaigns, the conversion history, and the data. Always. We get manager-level access to operate it. If we ever part ways, you walk with everything intact. No transfer fees, no holding your account hostage, no resetting your quality scores.
Do you require a long-term contract?
No 12-month lock-ins. We work in defined phases tied to scope. Audit, build, optimize. You can stop after any phase. We earn the next phase by delivering on the current one.
Who actually runs my campaigns?
Me. Jay Holland. The investor who built the system. You talk to me, not a sales rep handing you off to a junior. When you have a question, you call me directly. When something needs to change in the campaign, I make the change.
Do you guarantee results?
We don't guarantee, we deliver. We've reverse-engineered how the algorithm works in May 2026, and our entire business model revolves around staying on the bleeding edge of digital marketing. We grow through word of mouth and referrals, which means our incentive is your success, not your contract. You focus on serving the great prospects we send your way.
What's the difference between you and pay-per-lead vendors?
Pay-per-lead vendors sell you leads from campaigns they own. You rent. We build the campaign, the website, and the conversion architecture for your brand. You own the pipeline. Every lead is yours, every return visit is yours, every dollar of equity in the brand is yours. Pay-per-lead is a subscription. What we build is an asset.
How long until I see results?
You'll see things heading in the right direction in the first few days. We have methods to expedite results: triggering recrawls, restructuring the account to skip rebuilds, and other levers most agencies either don't know about or don't bother using.