Motivated Seller Leads
Outranking , , and in the Southeast Wisconsin market.
High-intent search leads, seven days a week, on infrastructure you own.
Impression share and top of page rate, Southeast Wisconsin
High-intent search leads, seven days a week, on infrastructure you own.
Impression share and top of page rate, Southeast Wisconsin
126 distressed property acquisitions. 1,000+ conversations with motivated sellers. Have had a property featured on A&E's Zombie House Flipping. The ads convert because the copy comes from the seller side of the table.
Holding the top spot above national franchises with years of history in this market.
Getting found is half the game. Conversion rate is the metric that turns clicks into motivated sellers in your inbox. Real estate's industry benchmark sits at 3.28%. The system on this site holds 22.54% all-time and 28.57% over the last 14 days.
Industry Benchmarks
Click-to-conversion rate, Google Search ads
Real estate industry benchmark
3.28%
All industries benchmark
7.52%
Source: WordStream by LocaliQ, 2025 Google Ads Benchmarks Report.
Versus what the system is actually doing:
Getting better as the system matures.
Somewhere in your market right now, a homeowner is typing "sell my house fast" into Google. She's tired. She's behind. She needs this done quickly. In about four seconds, she's going to click on someone's ad. Will you show up first? When you do, what will she think of you? Will she like your website enough to fill out the form? Will she see something unique about you?
She might.
But she's more likely to see my client. At the top. Taking up more real estate than anyone else on the page. Then she hits the site, it loads instantly, and the design pulls her in. A multi-step form built for the highest possible conversion rate. She's far more likely to fill out the form on one of our client's sites.
What we're hearing
This is where the rubber meets the road. Is the money you're spending on clicks leading to motivated sellers in your inbox? Every part of your funnel must have a trigger that pushes the seller forward. When your campaign is right, you will be speaking to roughly 1 out of every 4 people that click on your ads. We have packages that get the other 3 back as well. Ask about our Auction Site build.
Impression share is how often your ad shows up when someone in your market searches. At 10% or less, you're missing 9 out of 10 sellers. You earn it with quality ad copy and a fast, optimized landing page. Google grades every part of your campaign. The grade determines whether your ad shows, where it shows, and what you pay.
Top of page rate is where your ad shows up when Google decides to show it. Sellers believe the higher Google ranks you, the better you are. Subconsciously, top of page means trust. Below the fold means invisible. There is a lot of buyer psychology built into every ad we run for you.
When your ad takes up more of the screen, you get more clicks. Sitelinks, call buttons, image extensions, structured snippets. We engineer for that surface area. We've seen multiple clicks come from the images alone.
Google rates every keyword in your account from 1 to 10. That number contributes to whether your ad shows, where it shows, and what you pay per click.
36% of all Google Ads keywords sit at 5 or below. We move yours fast.
Conversion Rate is what the seller does. Impression Share, Top of Page, Size, and Quality Score are what makes her do it.
Campaign creative
She's leaning on the post like the sale is holding her up. Sellers in distress see themselves in this image before they read a word. The customized sign reinforces the brand without saying it.
She's walking toward trees, a horizon, calm. The image suggests the sale is the door out of the situation she's in. Sellers click on what they want to feel.
We're thinking we might be on to something.
Let's double down on these improvements.
Full optimization. Day one.
Settling in.
A Wisconsin operator was paying up to $450 per lead from third-party vendors in the Southeast Wisconsin market, one of the top five most competitive motivated-seller markets in the country. Vendor leads ran as high as $1,000 each. 80% of his never answered the phone. The ones who did denied filling out a form. He was closing every real seller who showed up. The vendors just couldn't produce enough volume to hit his budget.
The campaign launched December 5, 2025. Within weeks, the system started outperforming the vendors on every metric. By March, the operator held #1 impression share in his market, ahead of national franchises with years of history and significantly larger budgets. Conversion rate hit 22.54% all-time and 28.57% over the most recent 14-day window, against an industry benchmark of 3.28%.
Today, the operator gets high-intent search leads seven days a week at a fraction of his previous vendor cost. He owns the campaign, the website, the data, and the brand. Every dollar spent builds equity in his business instead of someone else's lead inventory.
We take on three clients per market.
Where you are right now determines where we start.
$300 to $450 per lead from someone else's campaign. You don't control the quality. You don't control the volume. You don't own the pipeline. We replace the vendor stack with a system you own. Your brand. Your site. Your Google Ads campaign. Every lead is yours.
Most investor campaigns are built on outdated playbooks or auto-applied Google recommendations. Either way, the foundation is leaking budget. We audit your account, find every leak, and rebuild the architecture so the algorithm starts working for you instead of around you.
Auction insights, current setup, and historical performance get pulled and documented. Every leak gets named in writing. You see the entire diagnostic before any campaign work begins.
Manually-written headlines, descriptions, callouts, structured snippets. 300+ negative keywords from our master list, curated to your market. A two-step conversion-built landing page on enterprise-grade hosting infrastructure. You own the code, the domain, the data, and the campaign.
Negative keyword curation runs weekly against your live search terms. Bid adjustments happen as the data comes in. Quality scores get monitored. New ad variants test against existing performers. The system gets cheaper every month because it's actively curated.
You walk away with a clear read on what it looks like when we run your campaign.
We'll be in touch within 24 hours.
Jay Holland. The operator who built the system. You talk to me, not a sales rep handing you off to a junior. When you have a question, you call me directly. When something needs to change in the campaign, I make the change.
Most agencies are running 2019 playbooks against a 2026 algorithm. The campaigns leak budget by design. The system on this site was built fresh, by an operator who's had 1,000+ conversations with motivated sellers and 126 distressed property acquisitions. The copy comes from the seller side of the table. That's why it converts.
No 12-month lock-ins. We work in defined phases tied to scope. Audit, build, optimize. You can stop after any phase. We earn the next phase by delivering on the current one.
Yes. You own the account, the campaigns, the conversion history, and the data. Always. We get manager-level access to operate it. If we ever part ways, you walk with everything intact. No transfer fees, no holding your account hostage, no resetting your quality scores.
Pay-per-lead vendors sell you leads from campaigns they own. You rent. We build the campaign, the website, and the conversion architecture for your brand. You own the pipeline. Every lead is yours, every return visit is yours, every dollar of equity in the brand is yours. Pay-per-lead is a subscription. What we build is an asset.
Quality score, impression share, and top of page rate are inputs the agency controls. Speed to lead, closing skill, and market knowledge are inputs you control. When both sides execute, the math produces more leads for less money.
Day one, your campaign is structurally better than it was. First signals in days. Google's algorithm needs a short window to learn from a properly structured campaign. Typically 7 to 14 days. That's when the build starts paying off.
Depends on your market and your goals. The discovery call gives me what I need to scope it. After that, you get a custom proposal, fully optimized for your market, your volume targets, and your timeline. No surprise fees. No retainer that creeps up over time. You see the full scope and the full investment before you commit.