Real Estate Marketing · Built By An Operator

Motivated Seller Leads:
We Get the Most at the Lowest Price.

Built in 2026 for the 2026 algorithm.

Real estate marketing built by an investor with 6.5 years in the game, 126 deals closed, and two years embedded with a Silicon Valley B2B SaaS marketing team. Yesterday, $77 per motivated seller lead.

Get In Touch See the Proof
Lazarus Solutions phoeagle
$77
Per Lead, Yesterday
$102
Per Lead, 7-Day Avg
126
Deals Closed
#1
Impression Share

I got so good at it, I decided to do it full time.

— Jay Holland, Founder

A Different Kind of Marketer

The stack nobody else has.

Six and a half years investing. 126 distressed property deals closed. One of my properties was featured on A&E's Zombie House Flipping. Then I spent the better part of two years at Checkr, a Silicon Valley B2B SaaS company, embedded with their digital marketing team.

I came back to real estate and saw an industry still running 2019 playbooks. Vendor leads at $300+. Carrot sites converting at 2014 rates. Investors paying premium prices for recycled traffic.

Three months ago, I started rebuilding my Google Ads system from scratch. February, everything clicked. I stopped listening to Google's recommendations and started thinking like the seller.

Yesterday it cost me $77 per motivated seller lead. Last 7 days, $102. Last 14 days, $128. The system gets cheaper as it learns.

That's what I'm offering operators across real estate now.

The Receipts

Cost goes down. Conversions go up.

Every other agency shows you a single peak day. We show you the trend. The system is learning, the cost is dropping, and the volume is climbing.

Yesterday
$77
Per conversion
7-Day Average
$102
13 conversions
14-Day Average
$128
20 conversions
30-Day Impr. Share
28%
Above We Buy Ugly Houses

+315% click volume yesterday vs. previous Wednesday. The algorithm is rewarding relevance.

March 2026 · Auction Insights

Leading the field at over 30% impression share.

One month after the rebuild. Top of the chart. Above every regional competitor. Built from a cold start in six months.

March 2026 auction insights showing #1 impression share
Last 30 Days · Search Auction Insights

Above We Buy Ugly Houses on impression share.

A national franchise spending 20x our budget. We're doubling them on relevance. Google rewards the campaign that matches intent, not the campaign with the biggest budget.

Last 30 days auction insights showing Lazarus above We Buy Ugly Houses
The REVIVE Method

Six principles. One outcome.

The framework we use to dominate every market we enter. Each principle compounds the next. Skip one and the system breaks.

R
Relevance

Ads match exactly what the seller is searching for. Precision targeting beats spray and pray.

E
Engagement

The website builds trust before the seller picks up the phone. They come back days later, ready.

V
Visibility

Top of page. Highest impression share. Sellers find you first or they don't find you at all.

I
Intent

Search leads only. The highest-intent leads available. Sellers ready to talk, not browsers.

V
Value

Cost per lead drops every phase. The system compounds. Better quality scores, lower bids.

E
Exclusivity

Every lead is yours. Every return visit goes to your site. You own the pipeline, not a vendor.

Who It's For

Tested on the hardest leads in real estate. Built for any of them.

If the system works on motivated sellers, it works on anything. Motivated sellers are the most skeptical, most price-sensitive, hardest leads in the entire industry. Realtors are easier. Mortgage is easier. Title and property management are easier. We start with hard.

Investors · Wholesalers · Flippers

Motivated seller leads. Premium quality, lower cost, exclusive to you. Built where we tested it first.

Real Estate Agents · Teams

Buyer leads, seller leads, expired listings. The same architecture, applied to a slightly easier target.

Mortgage · Title · Property Mgmt

Every part of the real estate stack runs on the same problem. Right person, right offer, right moment.

Frequently Asked

Questions worth answering.

What's the actual cost per motivated seller lead?
Yesterday, $77. Last 7 days, $102. Last 14 days, $128. The system gets cheaper as it learns. Pay-per-lead vendors charge $150 to $400 per lead in markets like Milwaukee, and the leads aren't exclusive. They sell the same lead to multiple investors.
How is this different from Carrot or pay-per-lead companies?
Pay-per-lead companies sell the same lead to multiple investors. Their margin is your loss. Carrot is a templated website builder from 2014 that hundreds of investors share. We build a custom Google Ads campaign and a custom conversion-built website that you own outright. Every lead is yours. Every return visit is yours. You own the pipeline.
Do I need to be a real estate investor to work with you?
No. We tested the system on the hardest leads in real estate (motivated sellers), but the architecture works for realtors, mortgage brokers, title companies, property managers, and any operator running paid traffic in real estate. If it works on motivated sellers, it works on your audience.
What is the REVIVE Method?
REVIVE stands for Relevance, Engagement, Visibility, Intent, Value, and Exclusivity. It's the framework we use to build every campaign. Each principle compounds the next. Skip one and the system breaks. Most agencies are running campaigns that miss two or three of these entirely.
What is AI Max and how does it affect my Google Ads?
Google is retiring Dynamic Search Ads in September 2026. All campaigns will be moved to AI Max. 84% of advertisers report neutral or negative results because AI Max amplifies whatever foundation it sits on. Bad campaign + AI Max = worse results. Our system was built specifically for the 2026 algorithm, so AI Max becomes an advantage, not a threat.
How long until I see results?
Google's learning phase is 2 to 4 weeks. Our build phase is typically 2 to 3 weeks before launch. So expect to see meaningful conversion data within 4 to 7 weeks of starting. Your cost per lead will improve every month after that as the system compounds.
Do you offer market exclusivity?
Yes. Market exclusivity is available as an upcharge. When you purchase exclusivity, we will not work with another competing operator in your defined market for the duration of your engagement. The first 10 clients also receive a baseline exclusivity commitment as part of their package.
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